GTM Playbook is a product marketing course built for B2B SaaS practitioners who need to operate at a higher strategic level, not just ship more tasks.
It was created by James Doman-Pipe and Alicia Carney to give product marketers a practical system for making better GTM decisions under real pressure.
James Doman-Pipe is a B2B SaaS positioning and GTM specialist. He was named a Top 100 Product Marketing Influencer in 2025 by the Product Marketing Alliance (PMA). He previously spent ~5 years at Remote, where he helped build the GTM engine that powered 12x growth. He is co-founder of Inflection Studio, a B2B SaaS positioning consultancy working with Series A and B companies. He writes the Building Momentum newsletter for 2,000+ product marketers and operators, and has 7,400+ followers on LinkedIn.
Alicia Carney is a former Head of Product Marketing with deep experience in B2B SaaS positioning, messaging, and go-to-market execution. She now leads marketing at Lune.
The course is built around the core work every strong PMM team has to deliver:
GTM Playbook is designed for junior to mid-level product marketers who want to become more strategic and more commercially credible.
It is also built for marketers transitioning into PMM roles who need a clear operating model to ramp quickly.
Most product marketing training is either too theoretical or too shallow to use in a live B2B SaaS environment. GTM Playbook was built to close that gap.
You get frameworks, templates, and decision models you can apply straight into launches, messaging projects, and cross-functional GTM planning.
Price: $299 one-time
Access: Self-paced learning for B2B SaaS PMMs
If you want to move from reactive execution to structured GTM leadership, GTM Playbook gives you the tools and language to do it.
Take the PMM Strategic Maturity Assessment to benchmark your product marketing capabilities against best practices and identify your next growth opportunities.
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